What’s My Line?

Even with hundreds of television channels, HBO and all the rest to watch, and Netflix, Amazon and Hulu to stream, sometimes there just doesn’t seem to be “much” on TV.

So, every once in awhile, Ginny and I like to watch “What’s My Line?” The 50’s and 60’s game show is seen currently in all its glorious black and white-ishness on the Buzzr network.

Many of us watched it originally Sunday nights at 9:30 on CBS as something of a ritual. One last weekend hurrah before another week of school would begin the next morning. Seeing it today reminds me just how much television has changed and how good it once was, even in its simplicity.

The game show was moderated by John Charles Daly. His day job the rest of the week was that of radio and television reporter and anchor. No slouch in that department either, he was the first national correspondent to deliver the news of the attack on Pearl Harbor on December 7, 1941, among many other feathers in his cap.

The panel was anchored by Bennett Cerf, the founder and publisher of Random House who introduced the world to fine literature by the likes of William Faulkner and works like Atlas Shrugged.

Arlene Francis was a New York actress better known perhaps for hosting radio and television programs, at one point becoming “the first lady of television.”

Dorothy Kilgallen was a hugely popular syndicated columnist who wrote about entertainment and politics. Rumors abounded at the time of her untimely death that she had information about the assassination of President John Kennedy. Questions about how she died linger yet today with a recent biography.

A fourth chair was filled with a rotating cast of panelists including Fred Allen, Steve Allen and others.

All of them were smart, urbane and witty. Mostly smart.

“What’s My Line?” was nothing if not classy. It made an effort to be. The men sometimes wore tuxedoes. The women made their “entrances” at the beginning of the show usually wearing evening gowns and often gloves.

Although they were funny, the panel seemed to take the game seriously.

The game itself was simple. After guests would “sign in” at a blackboard, they would whisper their “line” or occupation to Mr. Daly. Then panelists would ask a series of yes or no questions. “Does your work involve a product?” “Would this product be found in most homes?” For each no, guests would get five dollars.

Occupations were usually off-beat. A female big game hunter. The father of the Fischer quints. A clearly over-weight female packager of “reducing” pills. Often the panel would come up with the occupations with just a few questions asked.

For the “mystery guest” segment, blind-folded panelists would try to guess the identities of people like of Lucille Ball and Desi Arnaz, Jerry Lewis and Colonel Sanders who would try to disguise their famous voices. Often they were movie and television stars “in town” to promote their latest projects. Usually, identifying them wasn’t much of a challenge for the panel, either.

Put all together, “What’s My Line?” was SOMETHING. It had a certain quality that’s hard to define and one that doesn’t exist much in television today. It was popular with people across the board. It was the longest-running game show in prime-time television.

Although several re-incarnations of the show were done as late as the mid-70’s, I’d like to see a new version of “What’s My Line?”

My dream panel would include Craig Ferguson, Paula Poundstone (even though she already does the NPR game show “Wait Wait…Don’t Tell Me”) and, maybe, Salmon Rushdie. Somebody like that. My first choice for moderator would be Peter Jennings. Since he is not available, maybe Charlie Rose.

On second thought, “What’s My Line?” might best be remembered as what it was. Something special.

2 Responses

  1. Sylvie Gold

    I couldn’t agree more regarding the charm and entertainment value of the “What’s My Line?” panel show! I would like to let you know that in addition to the limited number of episodes currently being broadcast in rotation on the network you mentioned, there is also a wonderful YouTube channel which includes over 750 of the original CBS WML? episodes (which are in the public domain), all carefully arranged into chronological playlists and easily searchable by guest panelist or Mystery Guest names, plus quite a few fun extras! Here’s a link to the “What’s My Line?” YouTube channel:
    https://www.youtube.com/channel/UChPE75Fvvl1HmdAsO7Nzb8w
    I hope you and your readers will check it out and enjoy it!

    Also, I hope you’ll forgive me for pointing out a couple of factual errors in your post. I think you may have been confusing the procedures of “What’s My Line?” with those of “I’ve Got A Secret” when you wrote about the contestant whispering his or her occupation to Mr. Daly. Contestants on “I’ve Got A Secret” would whisper their secrets to the moderator/host of that show, but this did not happen on “What’s My Line?” Mr. Daly always knew the contestants’ lines in advance, and it was also shown to the studio audience and flashed on the screen at the beginning of each game. Also, as hard as it is to believe, Colonel Sanders was a regular contestant and not a Mystery Guest when he appeared on “What’s My Line?” on Dec. 1, 1963, in his classic white suit and ribbon tie, signed in using his full name of Col. Harland Sanders, and completely stumped the panelists, who were NOT blindfolded! Here’s a link to that episode, so you can see for yourself! 🙂 https://www.youtube.com/watch?v=bfXBhfM8ga0&t=133s

    1. Thanks, Sylvie. You’re right on both counts, of course. Both “What’s My Line?” and “I’ve Got A Secret” had a similar “look” in that both the “line” and “secret” were super-imposed on the screen and revealed to the viewers and studio audience. I also (vaguely) remember the Colonel appearing as an “I’ve Got A Secret” guest. His secret, I believe, was something like…. he had just sold his company. He displayed an over-sized check of $1 million, I believe. (Maybe it was $2 million.) A lot of money then. Both shows were good. But “What’s My Line?” had a certain feel to it that other shows didn’t. Almost an elegance to it, I believe.

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