Schell’s Brewery

Here’s some information on Schell’s Brewery of New Ulm, Minnesota, that Greg Rixen talked about today on WDAZ News @5:


Schell’s Deer Brand was developed prior to Prohibition and has been Schell’s flagship beer ever since. Brewed from 70 percent barley malt, 30 percent corn, and our unique ‘Schell’ yeast, Deer Brand is full flavored American Lager.

Beer Style: American Lager

Alcohol by Volume: 4.8%

Characteristics: Straw colored classic American lager developed from 150 years of continuous brewing. Mild malt flavor and hop bitterness, along with our "Schell" yeast make it a favorite of the upper Midwest.


Schell’s FireBrick was introduced in 1999, and is named after the bricks that line Schell’s old boilers. It is the culmination of an effort to bridge the gap between the "popular-tasting" beers and the heartier, hand-crafted ones.

FireBrick is a refreshing all-malt lager with an amber-red hue that reflects the feeling of the brewery itself.

It has been described by Ted Marti (Schell President) as having a "subtle maltiness combined with a hint of hoppy taste that creates a mild, pleasantly drinkable beer." It is made with four specialty malts, along with Vanguard, Chinook and Hallertau hops.

Beer Style: Vienna-style amber lager

Alcohol by Volume: 5%

Characteristics: Reddish-Amber hue. Carries a mild, pleasant maltiness with subtle sweetness and a light hoppy finish. A very drinkable, year round beer.


Introducing Schell’s ‘Hopfenmalz,’ the commemorative beer for the 150th Anniversary of the August Schell Brewing Company. Hopfenmalz was part of the Anniversary Draft Series, a collection of eight single batch, limited release brews which took place over the past two years. Fans were asked to go online and vote for their favorite in the series, with the winner becoming the commemorative beer for the sesquicentennial year.

Hopfenmalz incorporates the elegant drinkability of a Pilsner, the bready maltiness of a Vienna Lager, and the hopping of a Pale Ale. The malty backbone is beautifully balanced by a bright, citrusy hop aroma and bitterness. Then we lagered it for an extended period of time to give it a crisp, dry finish.

Beer Style: Amber Lager

Alcohol By Volume: 4.9%


Introduced on Memorial Weekend, 1998, and only available in the summer, Schell’s Zommerfest is brewed in a ‘Kölsch’ style, which originates from Cologne, Germany. Its characteristics are fairly light—in color and in flavor. It is a pale gold color, low in hop flavor and aroma, with a light body and a somewhat dry finish. This is a pleasant, light-flavored beverage that goes well with any summer activity.

Beer Style: Kölsch Style Ale

Alcohol by Volume: 5%